The Pakistan Cricket Broad today announced the consortium of Blitz Advertising and tech front as its broadcast and live streaming partner for the star-studded HBL Pakistan Super League from 2019 to 2021.
While the final figure on the agreement will remain confidential, the new agreement is 358 percent more the previous three years of one of the most competitive and well-organized tournaments on the planet.
With the broadcast and live-streaming right now finalized, further detail on local and foreign Tv Channel, which will air live action of the HBL PSL 2019 from February 14, will be finalized, and then released in due course.
The new right cycle renews a time-tasted partnership between Pakistan Cricket Brad, Blitz advertising and Tech Front.
Blitz advertising is a part of Pakistan’s largest full service communication group with nationwide presence and represent Publicis Media, the world’s premier media management group in Pakistan.
Tech Front, a UAE- based affiliate of Global Sports Commerce (GSC), is one of the largest Sports Technology and management companies providing dynamic solution and commercial management to leading sport stakeholders.
“We have successfully exceeded our target for the new HBL PSL broadcast and live streaming rights, “Mr. Ehsan Mani, Chairman of the PCB, said.
“I would like to congratulate and thank Blitz advertising and TechFront for partnering with us once again. This is a time-tested partnership and our joint objective, for the next three years, is to ensure that HBL continues to grow is terms of fan engagement.”
The bid process for the new right cycle saw tremendous interest from multiple parties, with added focus on the live-streaming rights of HBL PSL in a growing digital market.
“I would like to thank all the companies, who expressed their interest in partnering with us for the next three years. We value and appreciate their interest and support,” concluded Mr Mani.
Mr Ahsen Idris, CEO of Blitz Advertising, said: “Blitz Advertising has had three wonderful years with HBL PSL and this new three-year partnership is a win achieved with a six.
“Taking heart from past successes, we will make this a win-win scenario for all stakeholders and will play our role to see the game of cricket in Pakistan benefit from this partnership.”
Mr M.S Muralidharan, Managing Director of Techfront, said: “We have been involved with HBL PSL since its very first season in various capacities. We are glad to have procured the global broadcast and live-streaming rights for HBL PSL ROM 2019-2021.
HBL PSL returns to action with a glittering opening ceremony in Dubai Followed by the opening game between Islamabad United and Lahore Qalander on February 14, 2019. For the first time in the short history of this tournament, eight matches at the back end of the tournament with Lahore staging three and Karachi hosting five, including the March 17,2019 Final.